There is a saying that there is no fake without original. But this does not however imply that there must be a fake to prove the existence of the original. In a bid to fight counterfeits, the manufacturers of Classic Makeup USA has affixed Mobile Authentication Scratch Labels on all there ranges of products.
This new strategy for fighting counterfeits which was adopted after a series of research and consultations with relevant stakeholders is aimed at reducing the circulation of fake Classic Makeup across Africa and the world at large.
Mr. Michael Obi Nwachinemelu, the CEO of Emmy Classic Cosmetics Limited, revealed that using Mobile Authentication Scratch Label in fighting counterfeits is obviously the safest method of reducing the circulation of fake Classic Makeup across Africa.
His words: “Over the past few years, we have been experimenting different methods of fighting counterfeits. We adopted a silver-colored holographic logo, but it wasn’t as effective as expected. But after a wide research and consultation with our stakeholders, we finally decided to adopt the Mobile Authentication Scratch Label which we strongly believe would be more effective.”
“In order to ensure that our customers get the best, we urge them to verify the authenticity of our products at the point of purchase by scratching the Mobile Authentication Scratch Label and sending the secret pin to 38353. They will receive an SMS which will inform them if he product they are about to buy is fake or original. The SMS is free,” he added.
Classic Makeup USA was founded in 2006 by internationally renowned beauty and skincare experts. It is marketed nationwide by Emmy Classic Cosmetics Limited. Emmy Classic has developed state-of-the-art formulations based on reliable, published skin-care research.
All Classic Makeup USA products are fragrance-free, skin-friendly and perform beautifully without false promises.
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